7 Ways to Keep Your Marketing Going Strong During the Summer

Summer can feel like a tough time to market. Not only does it feel like more people are out on vacation or, spending time outside enjoying the sunshine, but also there are less holidays to easily center marketing around and promote your business. But summer doesn’t have to be a time of slowed sales and frustration. There are ways to make the most out of summer and still experience success with your business. Here are some ways to turn up your marketing during the summer and to use Display Fair’s plastic and metal a-frame signs.

Celebrate

When did your business open or when did a large event occur that changed your business positively? Use that to promote your business! Put together an event such as an open house where you have drinks and small bites to celebrate along with sales and fun promotions. Do a giveaway or a contest. Putting on an event is also a great way to appreciate your local community and faithful customers. Use a plastic a-frame sign with bright colors and maybe even tie on some balloons!

Fun Event

Even if you don’t have something to celebrate, you can still put on an event for your business. Have a summer kickoff celebration: Have a summer sale and use an event to promote and start off your sale. Or, put together an event in tandem with a community event. If your community has a community art night, stay open a little later and put on a sale. Use one of our metal a-frame signs on the sidewalk near your business and advertise a few weeks before.

Vacation Contest

Have a contest and reward the winner with a significant prize such as a shopping spree or a gift card or a free service. An example of a contest you could put on is one in which clients take pictures of themselves on vacation wearing an item they bought at your store or have them post before and after pictures of themselves using one of your products and tag your business in their social media post. This is an opportunity to connect with your customers and show them how much you appreciate them. Use one of Display Fair’s plastic a-frame sidewalk signs with a specialty printed insert for this special event!

Giveaway

Another way to show your customers how much you care about them is to have a giveaway. Put together several giveway incentives for a certain amount of money spent. You can give each customer a prize item or give every 10th customer a prize. You can also put all your energies towards a larger gift to be claimed by one customer. Bring in more clientele to participate in your giveaway using a metal a-frame sign near your business!

Summer Holidays

When looking for marketing opportunities, use the summer holidays that are available, such as Mother’s Day, Father’s Day, First Day of Summer, 4th of July and more! Get creative with it and find ways to keep the excitement that is typical of the winter holiday season, going all year long. Having a plastic a-frame sidewalk sign can be particularly fun during the summer holidays, because of all the opportunities to decorate your sign.

Lower Prices

You can always lower prices to “accommodate” for the rising temperatures. Maybe have a big clearance sale to get rid of last seasons inventory or products that you no longer want to keep on the shelves. Don’t let your most faithful clientele or your new customers to miss out on the opportunity to save: Use one of our metal a-frame signs to let them know about it weeks in advance!

Charity Work

Give back to the community and team up with a local charity by promoting an event in which customers can take part by donating or pledging to give their time. You could give a portion of your profits to a charity on a given day. Not only will you be showing your customers that you care about the community, but you could bring awareness to a valuable local charity. Use your plastic a-frame sidewalk sign to not only bring more customers into your business, but let them know about a cool local charity.

Market With an A-Frame Sign

Display Fair sells high-quality plastic a-frame signs, metal a-frame signs, plastic a-frame sidewalk signs that can help you market your events well, by giving your business greater visibility. When using a plastic a-frame sidewalk sign keep in mind that location is incredibly important; you must find a place where your sign will stand out. Also, your sign must be readable and pleasant to look at. To learn more about marketing with a metal or plastic a-frame sign, go here!

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