null
Priniting 2019

Categories

Contact Display Fair Fast Processing & Delivery Sign, Banners & Graphics Bulk Discount Secure
Priniting 2019
authsecure.png inc5000.jpg sam-logo1.jpg ussc-logo-2.png logo-isa.jpg vmsd.jpg
 Loading... Please wait...

Making Your Outdoor Marketing Successful: Location

The holidays are approaching fast, and so is the busiest time of year for most businesses. To make your business the most successful it can be this year, you will need to utilize your outdoor business signs and marketing in the best ways: your marketing must be utilized to it’s fullest potential. One of the best ways to use your sign to the best of it’s capabilities is to use the location of your outdoor business sign to it’s fullest potential. Here are some ways to make sure you pick a winning location for your sign.

Size-Appropriate

Make sure your sign is size appropriate for it’s location. A sign that is too small by a busy road, won’t be seen because drivers won’t be able to read it. It’s like when you follow a car with a bumper sticker that has small text: You can see that the bumper sticker is there, but unless you go out of your way and follow that person to wherever they are going, park, and get out of your car you, you will never be able to read the sticker. Same is true with your outdoor business sign, if it’s too small or with too much text, your possible clients won’t read it and chances are they won’t put in the effort to drive back by or stop to read it.

The rule of thumb for finding the appropriate sized sign is common sense. Put yourself in the shoes of those who you want to see your sign.

Without Distraction

Often, if you have found a prime location for your outdoor business sign, granted others have found that location as well. This isn’t always the case, but it is important to consider it all the same.reas that have a ton of signs, have higher competition for customers eyes. Instead of sticking your sign with all the others, see if you can find an area nearby with an even better vantage point. Or if you choose to put your sign with all the others, make sure it is winning against all the other signs.

Well-Trafficked

It is also important to put your outdoor business sign in an area that is well-trafficked, because you want your sign to be in a place of greatest potential. Areas to consider are busy streets (if your sign is big and clear enough), busy sidewalks, or walkways.

Close to Your Location

If at possible, put your sign close to you actual business. Putting your sign in close proximity to your business will alleviate confusion as to where your business actually is, because many customers, if they can’t find your business within the first five minutes, they will give up and you will lose out on potential customers.

Clear Directions

If you can’t put your sign close to your location, because it is not a well-trafficked area, make sure that your directions are clear and easy to follow. If this is your situation, consider getting a couple outdoor business signs to help direct your clients.

Want to Up Your Business’s Potential?

Want your business to reach it’s full potential? Want to gain a bigger following? Maybe it’s time that you utilize one of our outdoor business signs! The most popular include our A-Frame Sign Stands and our Windmaster. Both can withstand the elements of whatever climate you are in and protect your investment in your outdoor business sign and marketing. A-Frame Sign Stands work well for both walkway and road advertising, and our Windmaster sign will protect your banner from the elements.

If these options, aren’t quite what you are looking for, we have many more options to fit your needs and budget. Be sure to check out our indoor marketing equipment as well!